Strength
The brand Nike is a famous brand and it is also the club sponsor. Therefore we have 30% discount. Customers All the athletes of the club and also athletes from soccer, tennis and basket-ball can come buy their sport gear with 10% to 15% discount. Compares to any other stores it is a good deal. The focus The store will essentially sell T-shirt. Athletes can chose the pictures they want on their T-shirt so they can have a UNIQUE t-shirt. Oportunity - Strategic alliance with another club in order to sell more. - Sales - The sport market is big |
Weakneses
Only one brand The club can only sell Nike clothing and accessories, because of the sponsoring contract. It would have been nice if they can sell more brands. Most people love Nike but some people don’t, and the goal will be to satisfy most people they can. Advertisement and Communication The club should have someone to take care of the advertisement and communication. This way they will be able to have more consumer; They must have to pay that person. Threat - Athletes who ask for more discount - If someone lose the store key - Anyone can get into the store when it is practice hour, because that where some athlete put there stuff before going to run. They don't like to use the locker room. (Anyone can still something if nobody is watching every time the door is open). - Falling sale - Decreasing profit |